3rd culture kombucha
3rd Culture Kombucha were looking to enter the market on the right foot with a bold branding. Our discovery session together with a customer and competitor analysis resulted in a clear direction towards bold, minimal core branding that would reflect the artisan and premium aspect of the product and at the same time communicate their fun and inclusive approach. The goal was to create a visual presence that differentiates them from their competitors, making them an industry leader known for their innovative and practical non-alcoholic beverages that actually taste good and aren’t loaded with nasties while keeping true to the art of fermentation!
Modern, Bold, Innovative, Quirky, Fun
The brand identity uses a handwritten and handcrafted texture logo to capture the artisan spirit. Liquid splashes to reflect playfulness and inclusiveness and the clean elegant graphic elements to tap it off and create a premium feel.
Dominika was collaborative, responsive – communication was easy – and I felt very involved in the process. I feel like she really strove to understand my vision for the project and helped me to streamline my ideas. I appreciated the personalized videos she recorded to walk me through some of the brand elements, proposed alterations and how to use the branded templates. The result was better than I could have imagined! Thank you SO much – it was a pleasure to work with you.