Amouxe is an Irish cosmetics product company created by a passionate female entrepreneur. She was dissatisfied with the current packaging of organic and bio products on the market. She believes that organic and sustainably resource product deserve a high-end look to appeal to a bigger audience. The challenge of this project was to design corporate identity and packaging that would have a minimalistic, sophisticated but natural look.

minimalist, elegant, peaceful

connect to nature


My biggest inspiration for this project was shamrock. Irish symbol that honours the owner’s nationality and heritage. Four shamrock leaves also symbolise luck. The logo mark uses overlapping geometric shamrock leaves that create a beautiful self-contained mark. 

organic, sophisticated, feminine

amouxe brand identity design (13)

This project is based on my design course creative brief and to this day, it is my favourite piece as it communicates my creative process, approach design style and above all it appeals to my target audience.  

amouxe brand identity design (11)

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